The colours, the shapes, the design ‰ЫТ LULU is part of a current that reaches far beyond the bathroom. Basic geometric shapes such as cubes and cylinders, clear and simple, sometimes rounded. Everything is carefree and candid, fresh and emotional. Design can be inaccessible. LULU ‰ЫЄs the very opposite. The interplay of smooth surfaces and soft radii transforms LULU into an object of comfortable elegance: soft, clear-cut and slender all at once.
Even whilst studying architecture, Dieter Sieger, the former of “sieger design”, started to realize his own projects. He built entire estates with a sprinkling of unusual villas in Germany and other countries in between – this was his first career as an architect. The second – as a shipbuilder – followed when the passionate sailor started to fit out yachts, both sailing and motor yachts, for his demanding clientele. His love of detail established his third career as industrial designer in the 80’s when he modernized the bathroom facilities on the boats. This was the time when he got in contact with the sanitary industry including Dornbracht.
In 1985 the water-tap “Domani” one of the most awarded water-taps of the world was created. A lot of other water-taps followed, for example “Tara”, the most successful water-taps of Dornbracht which is sold now in over 60 countries of the world. The family company “sieger design” – run by the sons Christian and Michael – is today one of the most famous design offices of Europe. The team of 30 employees works together with over 300 designers worldwide. Brand names like Ritzenhoff or Octopus were created at “sieger design”. From the initial idea to the marketing strategy, from the design to product development right up to and including packaging. From the catalogue to the POS display – “sieger design” does it all. “sieger design” attempts to see problems as a challenge. It wants to find creative solutions. This approach makes it clear when Dornbracht engaged “sieger design” as “Art Director”.